Crypto Parrot
Gamified platform for crypto trading education, designed to simplify learning and engage users.
Enhancing the Crypto Trading Experience
Forkeen collaborated with Crypto Parrot to reimagine the platform’s experience, ensuring that users could navigate the interface effortlessly while enjoying a modern, intuitive, and data-driven design. Our approach focused on improving usability, optimizing onboarding flows, and strengthening brand consistency.
Usage
1.5M+
Active traders
Metrics
66%
increase in session duration
Services applied
Work related
Intro
With cryptocurrency markets evolving rapidly, Crypto Parrot needed to enhance its digital experience, usability, and brand appeal. Forkeen led a comprehensive redesign to modernize the platform, improving its trading simulations, user flows, and visual identity while ensuring a more engaging and accessible experience. Key benefits of our strategy:
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Simplified Trading Interface
A more intuitive, user-friendly dashboard ensures that users can execute trades seamlessly.
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Stronger Brand Identity
A revamped design language aligns Crypto Parrot with the dynamic nature of the crypto industry.
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Enhanced User Onboarding
Guided educational flows make it easier for new traders to start their crypto journey confidently.
Challenges
Crypto Parrot’s platform was growing, but several pain points were limiting its user engagement and adoption.
User Experience
Fragmented User Experience
Navigation and trading mechanics felt disjointed, leading to high bounce rates among new users.
User Interface
Outdated Visual Language
The platform’s branding and UI elements lacked cohesion, reducing credibility in a competitive market.
Solutions
Forkeen’s redesign strategy focused on creating a cohesive, intuitive, and engaging user experience.
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Refined Trading Dashboard
A streamlined interface with improved UX principles made simulated trading simpler and more intuitive.
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Brand Refresh & UI Overhaul
Developed a bolder, more engaging visual identity that aligned with Crypto Parrot’s mission.
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Optimized User Journey & Onboarding
Redesigned first-time user experiences to reduce drop-offs and improve engagement.
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Mobile-First Adaptability
Ensured a responsive and adaptive UI to enhance usability across various devices.
Results & Impact
Our design transformation led to substantial improvements in user experience and engagement.
Increase in Trading Activity
+45%
A more intuitive UI encouraged users to interact with the platform longer.
Higher User Retention
+40%
Enhanced onboarding reduced churn and improved user satisfaction.
Growth in Community Interaction
4X
A refreshed experience led to higher engagement in forums and discussions.
Conclusion
With a fully reimagined user experience, Crypto Parrot now provides a more engaging, seamless, and accessibletrading simulation environment. Forkeen’s strategic redesign set the foundation for long-term growth and a stronger user base.
