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VRIB

VRIB set out to become the go-to platform for vacation rentals across Barbados, filling a gap left by global players with a more localized, reliable, and user-focused experience. At launch, the platform faced the challenge of unifying scattered property data, streamlining bookings, and delivering trust to both travelers and hosts.

VRIB
Reimagining the vacation booking experience in the Caribbean

Forkeen partnered with VRIB to design and optimize a digital platform that makes vacation rentals in Barbados as seamless as possible. With a competitive market dominated by global players, VRIB needed a distinct identity, intuitive booking flows, and trust-building design to stand out as a local-first alternative.

Usage
250K+
active travelers
Metrics
72%
increase in bookings
Services applied
Design Systems
Design Systems
Uncover UX flaws
Useful Links
New Website
About VRIB

The Challenge

VRIB approached us with the goal of building a platform that not only listed properties, but instilled confidence in travelers looking for authentic Caribbean stays. Key challenges included:
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Outdated Visuals

Redesign a brand that felt both premium and approachable.
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Booking Inexistent

Designing a booking experience optimized for conversion.
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Keep it Local

Building a local alternative strong enough to compete with international rental platforms.
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Make it Inclusive

Ensuring mobile-first usability, since most users discover and book via their phones.

Our Approach

We started with a deep dive into VRIB’s market, identifying friction points in existing booking platforms and aligning the product with Barbadian culture and hospitality values. Our process focused on:
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Identity Design

Building a recognizable brand system inspired by the island’s warmth and authenticity.
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UX & UI Design

Streamlining property search, filtering, and booking flows for clarity and trust.
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Trust Elements

Highlighting property verification, host transparency, and local expertise throughout the site.
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Conversion Optimization

Reducing booking friction with simplified forms, transparent pricing, and instant confirmations.

The Results

The redesigned VRIB platform has positioned the brand as the go-to vacation rental platform in Barbados. With a modern identity and user experience tailored to travelers’ expectations, VRIB is now:
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Instant booking flow

Seamless integration for real-time property reservations.
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Live availability checks

No more outdated listings — always up to date.
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Smart filters

Find the right property faster with intuitive sorting.
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Personalized results

Tailored search suggestions based on user needs.
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Interactive map view

Browse properties directly on a visual map.
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Location-based search

Discover rentals by proximity to landmarks or beaches.
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User journey tracking

Capture how travelers interact with listings.
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Conversion insights

Analytics reveal what drives bookings and drop-offs.
Results & Impact
Our design transformation for VRIB delivered measurable improvements in both user engagement and business outcomes:
Increase in Bookings
+75%
Higher User Retention
+40%
Growth in Search Activity
3.5X

Conclusion

By redesigning VRIB’s digital experience, we transformed a traditional property listing site into a seamless vacation rental platform optimized for real-time bookings, intuitive discovery, and measurable growth. The result is not just a more elegant interface but a system built to convert interest into reservations while giving VRIB the data they need to understand and scale their audience.

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