VRIB
VRIB set out to become the go-to platform for vacation rentals across Barbados, filling a gap left by global players with a more localized, reliable, and user-focused experience. At launch, the platform faced the challenge of unifying scattered property data, streamlining bookings, and delivering trust to both travelers and hosts.
Forkeen partnered with VRIB to design and optimize a digital platform that makes vacation rentals in Barbados as seamless as possible. With a competitive market dominated by global players, VRIB needed a distinct identity, intuitive booking flows, and trust-building design to stand out as a local-first alternative.
The Challenge
VRIB approached us with the goal of building a platform that not only listed properties, but instilled confidence in travelers looking for authentic Caribbean stays. Key challenges included:
Outdated Visuals
Booking Inexistent
Keep it Local
Make it Inclusive
Our Approach
We started with a deep dive into VRIB’s market, identifying friction points in existing booking platforms and aligning the product with Barbadian culture and hospitality values. Our process focused on:
Identity Design
UX & UI Design
Trust Elements
Conversion Optimization
The Results
The redesigned VRIB platform has positioned the brand as the go-to vacation rental platform in Barbados. With a modern identity and user experience tailored to travelers’ expectations, VRIB is now:
Instant booking flow
Live availability checks
Smart filters
Personalized results
Interactive map view
Location-based search
User journey tracking
Conversion insights
Our design transformation for VRIB delivered measurable improvements in both user engagement and business outcomes:
Real-time availability and a smoother booking flow reduced friction and boosted confirmed reservations.
Enhanced onboarding reduced churn and improved user satisfaction.
Map-based browsing and advanced filters encouraged users to explore more listings, driving property exposure.
Conclusion
By redesigning VRIB’s digital experience, we transformed a traditional property listing site into a seamless vacation rental platform optimized for real-time bookings, intuitive discovery, and measurable growth. The result is not just a more elegant interface but a system built to convert interest into reservations while giving VRIB the data they need to understand and scale their audience.
